“TOMATO "The Original Museum Available To Overall project", aims to facilitate the transnational distribution of creative, cultural and artistic content on an international scale and raise the competitiveness and economic potential of this sector. In particular it seeks to increase the audience engagement and social inclusion of the public in situations of social, economic and cultural marginalization, and to enhance the learning skills of minors, through an innovative educational tool for audience engagement.

The project will be structured by the following activities: research, planning and realization of the Tomato kit as an innovative tool, training to developers and stakeholders, testing and feedback collection.

This “Tomato Kit - Food for thought” will consist of an experiential kit that transmits the cultural contents relating to the identified European museum heritage, both physically and digitally (web app and social media). These kits will be designed and co-produced thanks to the co-operation of the 13 project partners. This product will convey cultural and museum content outside the traditional spaces of fruition.

Special attention will be given to societal resilience and social inclusion, to reach an audience of about 350.000 children, their families, educators and museum operators.

The expected results of the project will be: growth of participation and access in culture through physical and digital tools (Tomato kit), wider diffusion throughout Europe with a considerable impact on the involvement of the community, strengthening the feeling of belonging to European culture.

Outputs will take form of handbooks (based on research design and materials testing, algorithms and software studies, pedagogical and educational theory), the educational tool and the validation of its impact, that will be developed to reach the widest audience and vulnerable people for culture enjoyment.”