"Essentially, we combine the advantages of current e-commerce and physical presentation at the same time," adds Major, who invested his own resources last year to start and develop the iShowroom prototype. A little later, he also gained the trust of investor Jiří Fast, who operates in the renewable energy sector and invested 300 thousand euros, or approximately 7.5 million crowns, into the startup.

"Another roughly 800 thousand euros has been promised to me by the same investor, but it's not needed yet," evaluates Major, noting that the company is currently generating revenues of about one million crowns each month and expects to see profits of one to 1.5 million crowns after the first year.

"We are almost done with the first year and I am satisfied with it. The company is completely self-sufficient and has long-term clients. Major international brands are already beginning to reach out to us. Thanks to my experience with startups, I wanted to approach things correctly from day one and avoid the mistakes I have witnessed several times or made myself," says Major.

Customers of iShowroom primarily come from the automotive, engineering, and architecture and development sectors. Specific names he mentions include Auta Super, RD Rýmařov, Houfek, JUFA, or SunflowerTrimmer.com.

"I feel that the application of our technology makes the most sense in these areas so far. Generally, the use of iShowroom is also great for products that do not physically exist, are bulky, or for which it is very difficult to explain how they work and what they may look like in configurations or in a certain environment," explains Major.

Recently, quite a few startups have emerged not only in the domestic market, which work with virtual and augmented reality for the purpose of presenting and selling products. For example, at the beginning of the month, the startup Precismo, which creates digital copies of products for use on e-shops, received an investment of approximately 25 million crowns, although it does not currently allow selling them.

"Many entities work with virtual tours, AR, and VR, but iShowroom is something different. It is a multiplatform solution designed to handle customers contactlessly, from A to Z. From perfect awareness of the project or product through real-time communication with the seller, 3D configuration, order creation, digital signature, to payment," explains Major.

"Each of our 'competitors' only does part of what we do, and when it comes to visuals, which is one of the keys, I really don’t know who could get close to us without having to use very powerful stationary hardware. We can reach the masses," Major adds modestly, noting that he considers the American company ZeroLight to be his closest competitor.

With his team, Major is currently advancing iShowroom every month, working on improving visuals, controls, reducing data demands, and adding other functions. "But our goal lies completely elsewhere; it's a certain change in thinking and established practices," smiles its creator.