Exclusive brands deserve exclusive sales support for their products; others deserve to exist – this is the beginning of E-commerce 3D.

Manufacturing and distribution companies are gradually starting to realize that Covid 19 has shaken up some established standards to such an extent that it is necessary to address the idea of gradual digitalization much more intensively than ever before. Those who want to emerge victorious from today's era, to steer some inefficient expenditures, save time, and even gain a significant edge should take this challenge seriously and look for ways to gradually create their untouchable, unrestricted - “digital twin,” which can present itself anywhere in the world.

iShowroom is a comprehensive solution that combines interactive 3D technology, virtual and augmented reality with online shopping, thus originally compensating for the drop in sales in physical showrooms or product presentations at exhibitions and fairs during the coronavirus pandemic and the governmental regulations limiting meeting opportunities.

“Nothing will be the same as before Covid. People's shopping habits are changing fundamentally; people are cautious and perhaps a bit lazy. Even I want to do everything differently today than before,” describes Filip Major, who realized the need to transfer the presentation of goods into a new form, especially in segments such as automotive, engineering, development, design, and generally high-end.

“Most people also have a not-so-developed imagination, so it is necessary to stimulate it as much as possible so that they can realistically and comfortably imagine unique, complex, expensive, or large products, perhaps even in the context of their home environment.” However, the foundation is a perfect visual, smoothness, completely intuitive control, and inclusion of functions that even substitute physical contact.

The service, which according to Major works on almost any device, allows companies to present their products in a credible form and from the customer's own perspective. At the same time, it opens up opportunities for merchants to easily explain the workings, volumes, dimensions, materials, variants, or various other configurations. Subsequently, even generating orders and payment. All of this can take place directly on the customer’s device, and contact can occur even in a group that is scattered anywhere in the world while meeting in one place and watching one selected product together.